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Blending tradition and modernity, Maison Poiray expresses its vision of effortless luxury through timeless classics. Established for nearly 50 years at the heart of Place Vendôme, it continually reinvents the creative and luxurious codes of this iconic location. The Maison accompanies the everyday life of the contemporary woman who lives a thousand days in one. Instantly recognizable and immediately desirable, the Maison’s innovative and bold collections adorn women for every occasion, epitomized by its watch “Ma Première.”

The first timepiece created by Maison Poiray, the “Ma Première” watch has been the emblem of the Maison’s watchmaking expertise since its creation in 1987. Distinguished by its bezel with the iconic Art Deco–inspired gadroons, it is both classic and irreverent, playing with dial colors and interchangeable straps that have made it such a success. Effortlessly shifting from exotic leathers to vibrant calfskins or metallic bracelets, “Ma Première” is in constant evolution and reflects the mood of the day. A true jewelry watch, its dials in steel, yellow gold, or rose gold, adorned with 2, 4, 8, or 12 rows of diamonds, are a spontaneous celebration of femininity. A family timepiece loved across generations, it is cherished as a gift and passed down from mother to daughter in its Classic, “Mini,” and “Grand Modèle” versions.