BJoy Collection adapt stainless steel jewels to Salvatore Bersani’s philosophy: to prefer elegance and attention to details when creating unique pieces of jewellery, that hold a concept of luxury that does not need to speak loudly to go noticed.

Twisted steel, the core of our bracelets, comes in its natural look, or with elegant shades of blue, charcoal or bronze, obtained by PVD colour treatment.

Ornamental motifs are various and represent the different characters of our collection that stretches from basic items up to more precious bracelets with 18kt elements and small diamonds.

Our jewels are entirely produced in Italy and are the result of experienced goldsmiths’ hands that work piece by piece to confer exclusivity and added value.